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Sunday, November 26, 2017

Lettering Library Mega Bundle

[Sale] Lettering Library Mega Bundle - Fonts

Say Hello to The Lettering Library Mega Bundle
The Lettering Library Mega Bundle is a master class in the art of hand lettering and sign painting. With 117 rare books packed with real life exercises, lettering theory, inspiration, and plenty of diagrams and examples you'll never need to buy another lettering book again.
When this bundle went on sale earlier this year designers and hand lettering enthusiasts went bananas for it.
Here're just some of the areas that the Lettering Library Mega Bundle tackles:
  • The time-honored fundamentals of lettering like how to hold your pen, stroke direction, and letter proportions
  • Exercises so you have structured practices to improve your lettering skills fast
  • Thousands of inspirational images (deep knowledge of historical lettering trends is a common trait of in-demand letterers)
  • Diagrams of letters to show you proper proportion and construction of characters in hundreds of styles
If you were to try to hunt down and buy these books yourself, you would easily spend over $10,000 (not including all the time it would take to find them)
If you were to purchase the PDF's from Jason any regular day they would cost between $500 and $700. These books are so dense with information it would be worth every penny. You can study and practice from these books the rest of your life.
The Best Way to Crush It in Hand Lettering and Sign Painting
  • 117 rare, vintage books on hand lettering give you an in-depth understanding of hand lettering and sign painting
  • This collection cost nearly $12,000, but you can have the entire library at your disposal forever for just $197
  • Save 72% (buying all these packs on Lettering Library would cost you $500-$700)
  • Books meticulously researched and collected by hand lettering master (and black metal enthusiast) Jason Carne (Disney, Warner Brothers, Foo Fighters, Wu-Tang)
  • Only available for a limited time
Hand lettering and sign painting have experienced a resurgence in the past few years.
Designers that know how to do hand lettering get more jobs and make more money because it's in such high demand.
But learning hand lettering is time-consuming and hard.
Like any skill the best way to excel quickly and make great work is to build on a rock solid foundation.
Luckily, our good friend Jason Carne at Lettering Library has been curating a library of rare vintage lettering books worth nearly $12,000.

But for the next 7 days, Jason gave us the okay to offer you this pack for just $197. That's 72% less than you would pay any other week of the year for the complete collection!
Last time this bundle was offered it was purchased by hundreds of lettering artists in just a few days!
Jason told me he won't be selling it again for this price for a LONG time (maybe never). So this is a no-brainer.
The Lettering Library Mega Bundle is your secret weapon to becoming a hand lettering genius. Grab it now!
Note: This is not a font collection. It is a massive digital collection of rare vintage lettering and sign painting books. When you purchase you will receive a massive collection of PDF books of these rare books. These books are for practice and educational purposes.
This library of lettering book PDF's is a large download. As a result when you purchase you'll receive a PDF with a link that will instantly let you download all your books.
Note: In case it isn't 100% obvious this pack won't magically make you a lettering genius. You'll need to put in the work. But each time you practice you'll know you have the absolute best resources available. Plus, you can even brag to your designer friends that you have a digital collection of rare books that are next to impossible to find.
Free Sample Book
If you're like me you probably like to try before you buy. You can download one of the 117 books in the collection for FREE as our gift to you. It's called Learning to Letter by Paul Carlyle Guy Oring.
Click the link below to download the FREE sample book: https://cl.ly/iVyV
Remember, this is just one of 117 books in the collection. You can own all 117 of them for just $197.
[Save 90%] Get 117 Rare Vintage Lettering Book PDFs for Only $49 (Retails $500)! This is a rare sale we haven't done in a year. If you have any doubts just check out the recommendations and reviews! This is an ESSENTIAL library if you do hand lettering.
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Friday, November 24, 2017

Free Printable 2018 Calendar


Y’all, I am so excited to be sharing this stunning free printable 2018 calendar to make your new year a little prettier. This gorgeous 2018 free printable calendar features a lovely floral design for each month of the year, plus a bonus cover and month-at-a-glance calendar. This calendar is simply stunning.
To make it easy, we’ve provided a download link with all the free 2018 calendar files merged into one PDF, as well as the option to download our free printable calendar pages separately. Keep reading to grab your download links.

Free Printable 2018 Calendar


I’m always so inspired to get organized in the new year, and I love having a beautiful calendar to keep on my desk. This free printable 2018 calendar is great to add to a binder, or to simply place in a clip board or picture frame for display in your office.

Our printable 2018 calendar also makes a really sweet holiday gift!

If you love free printables, you may also be interested in our free printable blogging plannerand free printable meal planner.

Free 2018 Calendar Printable Download

I’ve included the option of downloading our lovely 2018 free printable calendar in a variety of ways. You can select to download the entire calendar, which includes a cover and a month-at-a-glance, or you can download only the files you wantp—see links below.
Don’t forget that your local copy shops and online printers will be able to print this on beautiful thick papers or card stock if you’d like to give this calendar as a gift.
All we ask if you download our free printable is that you re-pin this post on Pinterest, share on Instagram tagging @dearcrissy or share it on Facebook. This helps us keep the lights on so we can provide you with more useful free printables! :) You can also subscribe to our mailing list using the form at the bottom of the post to get more free printables via email.

Black Friday Sale

LOGO CREATORS DREAM BUNDLE

BLACK FRIDAY! Logo Creators Dream B. - Logos


These logo templates makes it easy for you to create thousands of modern, minimal, glittery and glamorous logos for men's and women's businesses like photography, blogging, food business, graphic design, hair stylist, cosmetology, recipes and for any business you can think! With this bundle, you've got logos for years to come!
  • 🎉 EXTENDED (OCT 22ND TO DEC 1ST) BLACK FRIDAY SALE PRICE $15 (SAVE 88%)
  • NORMAL BUNDLE PRICE $49
Normally one logo costs anywhere between 10 to 150 dollars or even more if you hire a freelancer, but now you can get tens of thousands of similar logo possibilities for only $49! 
Get your piece before I come back to my senses : 

Entire Shop - Black Friday Sale - Graphics

Entire Shop Black Friday and Digital Monday 1 week SALE!!!

Once in a Year opportunity to buy a whole shot 47 products , 90 GB in total size with a MASSIVE SALE

Total Value $889 NOW $99 • Total products 47 • Total Size 90,5 GB • Only 1 week in a year

What's included in this DEAL: check the detail 

Magic Winter Time Bundle

Magic Winter Time Bundle - Product Mockups
BLACK FRIDAY SALE! 50% OFF
Hello friends!
WINTER!
Truly magical time - best for being with family and friends, spending evenings near fireplace, making flavorous cookies, talking about everything, playing desktop games and looking on candles. I've tried to catch these miracle moments and bring them into this bundle to share it with you. Your purchase will include 20 magnificent stock photos.
Feel free to use them in your site, Pinterest or other social media. Send them to your friends and clients to invite them to your party or to congratulate them. Print them to present to your colleagues. Publish them in your feed to catch attention of your buyers. Change them if you want to show your own style. All photos have some negative space to write some words or quotes. Feel free to use them in your magazines or blogs.
Enjoy this wonderful time of the year and make your own magic! 

Christmas Lettering OverlaysChristmas Lettering Overlays - Objects


BLACK FRIDAY SALE! 50% OFF ON ALL PRODUCTS

Hey everyone! I'm glad to introduce you a new Christmas Cute Vector Overlay Letterings and Doodles Cliparts Collection. All elements are handwritten and hand drawn. This pack includes 25 hand written quotes, 15 hand drawn stars, curls and snowflakes doodles.
You can make gift tags, greeting cards, posters, planner stickers, apparel and mugs with these lettering cliparts and drop them on the top of your cool photos! They are also perfect for scrapbooking and housewarming.
What's in the product?
  • 25 Hand Written Quotes
  • 15 Doodle Cliparts

The Perfect Oils, MixerBrush PresetsThe Perfect Oils, MixerBrush Presets - Brushes 

BLACK FRIDAY & CYBER MONDAY SALE!
November 24 – November 27, The Discount Price is $8 instead of the Regular Price $12
Since 2011 I've started creating these Mixer brush presets during a work on various art and trying to reach the impression and feeling of real Oil paints which I so love. Moreover I wanted digital painting to be more diversed and variable technically and visually. This Tool Set includes my 6-years digital oils practicebased on my experience of working with real oil paints.
The Advantages of this Tool Set:
  • Realistic Oils and Acrylic paints imitation
  • Simple color blending
  • Liquid/soft paint sensation
  • Painting and mixing new color right into existing (like real oil painting)
  • Brushes for expressive or soft painting techniques
  • Helps to paint more realistic
  • Life-like sketching and painting process
  • Helps to form unique painting style
  • Rich creative opportunities
All Brushes were tested. This Tool Set is for Adobe PHOTOSHOP CS5 and NEWER versions!!!!
More Details check it now 

The Lovely Bundle I Fonts + EXTRAS!The Lovely Bundle I Fonts + EXTRAS! - Script

Introducing 💕 The Lovely Font Bundle Plus Extras! 💕 Just in time for a fantastic Thanksgiving and Black Friday treat! :)

... featuring FOUR brush script fonts PLUS a whopping amount of extras from each individual font package ranging from gorgeous Photoshop gold, glitter, ink and watercolor layer styles to doodles, catchwords, vectors and vector seamless patterns...
... a TOTAL 65$ IN GOODIES discounted to a lovely price of 25$! :) ... BUT on SALE for a limited time only, price goes up to 39$ in TWO WEEKS!

1730+ Brushes BLACK FRIDAY BUNDLE

1730+ Brushes BLACK FRIDAY BUNDLE - Brushes

1730+ Brushes BLACK FRIDAY BUNDLE -92%
  • Buy all BRUSH PACKS in one bundle worth $360 just for $29!
  • 92% Off LIMITED TIME From 23th to 28th November
This professional Illustrator brush BUNDLE contains 1730 high quality classic, ink, brush, pencil, coal, pastels, flowmaster and many other brushes from 30 BRUSH packs intended for professional designers, illustrators and artists.
Illustrator Brushes - 1560+
Photoshop Brushes - 170+
Vectors &; Textures - 144
Patterns & Swatches - 56
Have a lucky friday and sucess for you all 

10 Web Design Trends You Need to Be Aware of in 2017


10 Web Design Trends You Need to Be Aware of in 2017
 Let's look at some of the trends that will become more important as the year progresses, never too late for read this :

1. Move Over Raymond, Everybody Loves Video

Let’s all agree on one thing first: car karaoke videos should go in 2017. Please? Okay, so karaoke aside, videos are literally flooding the content space. A recent report from Google predicts that 74% of all web traffic in 2017 will come from video. Yes, that’s right. Practically three-quarters of ALL web traffic will be generated through video content. Such an increase is reminiscent of the dot com surge. Back then, if companies weren’t online, they were scrambling to get online. Today, those companies that haven’t adopted video as a part of their ongoing marketing and branding efforts are scrambling to create shareable content. Websites will feature more full-screen glossy videos, as well as bite-sized pieces aimed at educating, sharing, and enticing.

2. A Deeper Understanding of “Mobile-First”

Entire agencies were made overnight under the banner of “mobile-first” design. Mobile traffic has increased so dramatically, though, that mobile-first is no longer a feature. It’s vital. Major brands have already adopted this, but smaller companies are still coming on board. However, what exactly mobile-first means is an area for further study. Simply designing a website with mobile accessibility in mind isn’t an automatic ticket to increasing conversions. Sure, NOT having a mobile ready site already leaves you missing all the action, but simply getting to the party doesn’t mean people will engage. With major dollars for large purchases still done via desktopdeveloping deeper mobile content and design strategies in order to increase customers will be phase two for mobile-first.

3. Magazine Worthy Typography

Blackberry FarmWhile typography has seen a much-needed renaissance lately, these trends have been most notable offline: think wedding invitations, packaging, window graphics, and magazine spreads. Recently, however, this focus on beautiful type has finally reached the mainstream online community. Pretty fonts really do make a difference, so why should they be confined to their offline counterparts? The lines between offline and online marketing are starting to blur as brands adopt a more holistic approach to their image. Websites featuring bold, custom text will continue to increase with dramatic headers and impactful content blocks. There’s also been much debate about font sizing in general. I think we’ll see a slight uptick in body copy size, but nothing outlandish...yet.

4. Increased Negative Space, A Positive?

The negative space around content blocks has been getting larger. Long, sweeping scrolls have been taking over the internet thanks in large part to our mobile browsing habits. We’re accustomed to giving a big sweep of the thumb in order to find our content. Though once reserved for fullscreen images, more sites are giving ample room to let beautiful typography breathe, as well. For the most part, this trend is great when browsing on any large screen. However, if not downsized appropriately, those long sweeps can seem a bit much on smaller laptops—almost like the information is hiding. I’m generally a fan of negative space, so it will be interesting to see how far designers push this boundary.

5. More GIFs, Please!

When my wife worked as a designer at an agency, it seemed like every other assignment was an animated GIF. Clients loved what could be accomplished through their simplicity. But advertisers aren’t the only ones cornering the market on these goldmines. Sure they make for great comebacks with friends in a text message, but they’re also extremely practical and expressive. More homepage GIFS from major brands? Sale banners with pizzazz instead of the standard slideshow? I’m expecting more of both in 2017.

6. Photocentric Menus

Old Navy Menu LayoutI’m sure we’ve all noticed the hamburger trend. No, not the bistro-cafe gourmet burger trend (though that is also a thing...and tasty.) But the hide your 526 options in a bite-sized hamburger menu so it doesn’t appear overwhelming trend. Once clicked, there’s so many plus signs and dropdowns, that the hamburger becomes not only useless, but frustrating. Instead, brands are moving away from collapsible options for everything, into a layout rooted in visual design and flowWhy are people visiting your site? What are they looking for? Who is the main person that visits your site? Answering these questions helps to organize content in a more logical way, as well as eliminate clutter. Target (sorry, I talk about them too much) and also Old Navy moved to a more photocentric grid layout a while ago, and while there’s much room for improvement, it’s a step in the right direction towards more visual menus.

7. Authentic Photography

Methodical Product PackagingThis post is not just about removing cheesy stock images. More companies—even small brands and brick and mortar stores—are opting for authenticity when it comes to product photos. White backgrounds are giving way to magazine worthy product shots with a focus on natural lighting and product integration. It’s not enough to show the product. We want to see it in action. Close up. Every detail. We want to imagine ourselves using the product. I’ve been so encouraged by clients who are automatically asking about photos in conjunction with a website redesign. If content is king, photos are its queen.
PS—is anyone else amazed that we’re still having discussions about bad stock photos? People, please use a good photo!

8. Vibrant Color Combos

Turquoise and gold? Yes. Purple and yellow? Sure thing. Subtle tones may make for great living rooms, but in the sea of websites, standing out is becoming a challenge. Websites, after all, are a visual media, and it’s exciting to see the color combinations that are hitting the stage. Together with big typography, bold colors are popping up and demanding attention. And it’s not all for show, either. If users can’t find what they need quickly, they’ll abandon your site. With all the information housed on websites, grabbing a user’s attention is necessary in order to guide their experience.

9. More Duotone

spotify-duotoneEver since T-Mobile hit me with that duotone hot pink branding, I’ve been wondering how long they would keep it up. And the more they use it, the more I love it. There’s something so edgy, yet timeless (thanks to their black and white photos) that makes it feel continually fresh. While duotone everything may not be necessary—or even work for some brands—a little goes a long way. We’ll see more websites combining their authentic photos with punchy colors for visual impact.

10. Faster Load Times

This may seem like an odd one (especially after writing about more video and glossy photos) and a given (since load times are so important) and even more techy than design focused. But the reality is that many sites in all their glorious efforts, have become bloated with too much beautiful content. Yes, that’s right. You’re too beautiful, Internet. As internet speeds continue to increase, we’re pushing the bandwidth with more and more heavy content. If left unchecked, some sites end up with preloaders, multiple homepage background videos, parallax scrolling, and a barista waiting to hand you a latte through the screen. (I do love lattes.) These elements individually are wonderful, but when combined often lead to poor user experience. It can be tough to push back—especially when a CEO wants to see the latest and greatest—but I’m excited to hear more designers trumpet the mantra: just because we can, doesn’t mean we should.

Designers Are More Important Than Ever

They say necessity is the mother of invention. But I say we change that in 2017 to: necessity is the mother of design. All of these elements are reflective of a design culture increasingly in-tune with its audience. As you look ahead to your clients for 2017, what, if any, of these trends do you see yourself implementing? Are there other ideas you hope to see gain traction?

source: creativemarket blog


Wednesday, November 22, 2017

How to Create an Unboxing Experience to Increase Sales


How to Create an Unboxing Experience to Increase Sales
For many consumers, the first time they'll see your product is when they receive a package in the mail. This is a great opportunity to take your packaging to a new level that will both engage and impress your customers. Creating an unboxing experience that does both is a chance to retain loyal customers and create new ones.
As online shopping becomes more popular, it's important to ensure your packaging leaves a good first impression. While product protection plays a big role in packaging, the unboxing experience is becoming more and more important to your business. Optimizing your packaging for this experience will leave your customers with a lasting first impression.

Why Unboxing Matters

Unboxing videos are really popular. That’s not an opinion, it’s fact. Dotcom Distribution recently conducted a survey of 600 online shoppers to understand their attitudes towards packaging, shipping, and the online shopping experience.
36.8% of respondents said they’d seen an unboxing video. A great unboxing video gives shoppers a chance to not only see the quality of a product before purchasing and helps consumers determine if the product is worth the purchase.
Using your packaging as a branding and marketing tool is becoming increasingly important. It goes beyond simply making your box look cool. If you’re not sure about how to get started with designing your packaging, it’s easy to play around with the online design tools at Packlane to see how your boxes would look. You can even design just one box to get started.
Packaging design is critical because this is the first time many consumers will see your product. Even the way your packaging feels (or smells!) can leave an impression.
Maintaining a good relationship with consumers through social media can go a long way in fostering your brand’s online reputation. Use the unboxing experience as a marketing tool to encourage customers to document their experience on social media.
Drive engagement to your brand’s social media channels by having consumers use branded hashtags when they post photos and videos of them unboxing your product.

Know Your Audience and Purpose

Knowing your audience will help guide many of the decisions you’ll need to make when it comes time to send your packaging.
While the unboxing experience is great for your customers, it’s also a critical sales tool that will drive more sales to your business.
First up, you’ll need to decide who your packaging is for. This will ultimately help you decide what goes inside the box and how to design it. Is this a first time customer, a repeat customer or even an influencer?

Customers

Educating your customers about your product is important and shouldn’t be overlooked. If your product requires specific instructions on use or maintenance, it’s good to include some form of instructions either separately or as part of the packaging itself.
For first time customers, focus on creating an amazing design that sets your brand and product apart from your competition. Include text directly on your box that welcomes them for their first time purchase. This is a great way to acknowledge their business and thank them for purchasing.
For loyal customers, include an extra thank you to show them their business is valued. It can be as simple as a card or discount but being recognized for their loyalty is a powerful way to connect with them.

Influencers

You may not be sending your box to a customer at all. You may be sending to influencers who will document every aspect of the unboxing experience on social media. They have a large audience you want to connect with and it’s important to know how to reach them.
If you’re sending to an influencer, they may not be familiar with your business so explaining your brand and educating them about your product is important. Make their job as easy as possible by including:
  • Media kit
  • Product photos
  • Instructions on how to use the product
  • A small gift to say thank you (do your research and find out what they like)
With influencers, it helps to know more about their likes and dislikes. Watch some of their previous unboxing videos to see what they struggle with, what they hate, and what makes them squeal with delight. It will not only teach you how to create a better experience for your customers but it will also help create an experience the influencer will rave about.

Telling a Story

Make customers feel like insiders who have intimate knowledge of what goes on behind the scenes of your company. This will not only build brand loyalty but help you tell your story which is a key element of connecting with customers.
Details you could include when telling your story:
  • The development of your product
  • The history of your company
  • Why you got into business
  • How you’ve grown quickly
How many times have you read a story about how a product was developed through a happy accident? These types of stories are interesting because they connect with consumers on a personal level.
The best way to tell a story through the unboxing experience is to tell your customers how your product will change their lives.
This will help them understand your product’s potential and its benefits. Reiterating your product’s benefits will always help remind your customers why they purchased from you in the first place.

Choose Your Packaging

You can’t have an unboxing experience without the main ingredient, the box! Choosing the right type of box is a big decision and you’ll need to determine the type of packaging and materials you’ll want to use. To help make your decision, think of the four steps of the unboxing experience:
  1. Receiving the box
  2. Opening the box
  3. What’s inside the box
  4. What to do with an empty box
The one thing that each step has in common is “the box”. Creating your custom box is extremely fun and a great way to set the tone for what’s to come inside.  

The Right Box For Your Unboxing

The type of box you’ll need will be determined by the size of your product and how much protection you want to provide. The two main types of boxes used by most e-commerce businesses are mailer boxes and shipping boxes.
Both mailer boxes and shipping boxes are excellent choices because you can place your item directly in the mail and send them to your customer. They provide very good protection when shipped and have the added bonus of displaying your custom designed packaging.

Mailer Boxes

Mailer boxes are versatile and stylish. They are commonly used for subscription boxes and are easy to open. They are an excellent choice for shipping directly to your customers without having use external packaging.
They are extremely sturdy and provide good product protection while in transit. Mailer boxes are shipped flat and easy to assemble.

Shipping Boxes

Shipping boxes are strong and more secure and will provide your products with more protection. They are the most common type of box used for online purchases.
As with mailer boxes, shipping boxes are an excellent choice for shipping directly to your customers without having to use external packaging. They have the advantage of being more durable in transit and are less expensive than mailer boxes.

Folding Cartons

Packlane also offers folding cartons but these are not ideal if you’re looking to ship directly to customers. Folding cartons are excellent to display items and are often used for internal packaging. They don't provide the necessary protection when shipping so it's a good idea to place them in an external box to keep them from getting damaged in transit.

Filler

There are many different types of materials to consider as filler. What’s inside the box matters not only in terms of the product but what is used to protect the product.
Some of the different types of filler to include in your box:
  • Custom or colored tissue paper
  • Styrofoam packing peanuts
  • Air pillows
  • Foam inserts (these can make your product seem more upscale and elegant - and provide excellent protection)
  • Bubble wrap (who doesn’t love popping bubble wrap!)
Don’t place a small item inside a large box with extra filler. This can leave a negative impression with your customers who may see this as wasteful.
Make sure you use just enough filler to protect your product without going overboard.
You don’t want your customers to share their unboxing experience for the wrong reasons.

Design Your Box

Sending your customers a beautifully designed box will show them your product is a premium item so make your packaging amazing.

Using Packlane’s Online Designer

Packlane has made it super easy for anyone to design and edit their custom packaging using their online box designer.
To get started, you'll need to choose a size, material, and quantity. You’ll be able to see instant quoting as you add elements to your design. From here, you can design either the exterior or interior of your box (or both!). Then simply choose the side of the box you'd like to design and start creating your masterpiece.
You can upload vector and high-resolution artwork in several formats to any side of your box. You can also add text to your design and adjust your color. When you're done, save your design (you'll need to be logged in to do so). You can then share your design with friends and colleagues before continuing to place your order at checkout.
If you have more specific questions about what artwork looks best, check out the Artwork FAQ section at Packlane.

Logos and Patterns

Take advantage of the space in the box. Why waste the opportunity to share your logo in your design? This will not only help market your brand, it also reminds customers where they ordered from.
Using patterns with fun characters and icons can hint at what’s inside the box and help build the excitement and expectation of what’s inside the box.
     

#hashtags

Remind your customers to share their experience on social media by including any branded hashtags you may want them to use. It’s also a good idea to share your social media URLs on your box.

Brand Tone

Design 101, your design should match the tone of your brand and be a reflection of your brand. If your branding is simple, keep your design minimal. If your brand is fun and all about personality, add bright colors and patterns to reflect what you’re about. If your product is high-end, you’ll want to ensure your design is elegant.

Easter Eggs

Connect with your customers by putting inside jokes on your box or include Easter Eggs that may be hidden in your design. This will connect with your customers and when they share on social media can create a sense of community that they belong to the “cool” kids club.

Make It Personal

Give your packaging personality. Your business is run by real people who work hard to make sure customers are taken care of.

Take advantage of every opportunity to connect with your customers on a personal level.

Include a place in the box design where the person who packaged the product can sign their name and leave a small note saying thanks for ordering with us.

Call To Action

Tell people what to do next. If you hope that customers will send your product as a gift to their friends, say it outright. “Give a gift to a friend,” is a direct way to tell customers exactly what you want them to do.

Budget

When designing your box, factor in your packaging budget. If you’re trying to keep your budget minimal, go for a design that doesn’t require a lot of ink coverage on the box.
Think about interior printing as well. This is a great opportunity to give your customers more to think about but it will also increase your budget. When using interior printing, think of it as creating a personal touch.

What’s In the Box

What’s in the box is probably what matters most to your customers. It’s why they ordered from you and why you want to make sure they return for repeat business.
Simply placing your product in a box and sealing it up isn’t going to cut it. Give them something to remember. Everyone loves opening gifts so make your packaging feel like your customer is opening a gift.
Personalize the experience by including a handwritten note thanking them for their business. Depending on the size of your business, this may not always be possible. In that case, you could always include some form of discount to be applied to future purchases as a way of saying thank you. This is where you can be creative and think of a special discount code that would be relevant to their purchase.
Who doesn’t love free stuff? Find a way to include a free bonus item in their order. It doesn’t have to be anything major. It can be as small as including a company sticker. Have you been in a Starbucks lately? Look at all the people using their laptops and you’ll be sure to see a lot of stickers giving companies all kinds of free advertising.
Include small thank-you gifts in your packaging. It may be small but include trial sizes of your own products. Cosmetic companies frequently include small sample items when you purchase. It’s a great way to create repeat customers to make additional purchases.
Think of ways to include items from small local businesses you support as a way to spread awareness and pay it forward. People will be impressed and want to tell their friends about the cool bonus stuff they received.
Always give people a reason to talk about your brand and products. Incentivize sharing on social media. Create giveaways with branded hashtags so that when people share their unboxing experience on social media, they’ll be entered into a draw to win something.
By encouraging people to share on social media, it reinforces their purchase. This is an opportunity to show off the new purchase they’ve made with their friends. In some cases, they’ll feel like an influencer who is helping to drive the purchasing trends of their friends.

After the Unboxing

Think outside the box. When the unboxing experience is over, what happens to your box? Is it relegated to the recycling bin or repurposed for other uses?
Many customers will reuse custom packaging to store items while others will give it to their cats to sleep in (seriously, look up cats in boxes on Instagram - you won’t be sorry).
A great example of a company thinking outside the box is LootCrate, a monthly pop culture subscription box. They have encouraged their customers to repurpose their boxes in many different ways such as creating a magazine holder to store items shipped in their subscription box.

Wrap Up

Creating an amazing unboxing experience for your customers is vital to your business. Making a lasting first impression will get people talking on social media about your products. The three most important things to consider when planning an unboxing experience:
  1. What do you want your customers to feel when they unbox your product?
  2. What do you want them to know about your product or brand?
  3. What do you want them to do next?
The expectations of an unboxing experience exceed the desire for your customers to simply share a photo or video. They provide social proof to potential customers that your product is worth it. But don’t just settle on meeting expectations for potential customers. Show them what’s in it for them.
This is a guest post by Packlane, a company that offers custom packaging for creatives and entrepreneurs. To see the different boxes available throughPacklane, order a sample kit to see what your custom creation can look like.