We had been seeing purple hues pop up in virtually every major brand redesign this year. Back in 2014, Pantone had already given us fuchsia/purple dreams selecting Radiant Orchid as Color of The Year. Still, nothing could have prepared us for Ultra Violet: a galactic, deep purple shade that is about to take the world of design by storm. In words used by the Pantone team this morning, "Ultra Violet lights the way to what is yet to come."
What Purple Represents
We've covered some of the emotions associated with different colors here before. Purple, in particular, is often linked to terms like soothing, exciting, and calm. In a study on fashion brand personality, purple logos were significantly associated with sophistication, including traits like "feminine", "glamorous", and "charming".
As a color, purple is the result of combining red and blue in different proportions. Warmer purples (like lilac) contain more red and cooler purples (think periwinkle) contain more blue. Ultra Violet, the specific shade Pantone has chosen this year, is closer to blue, features a high chroma (intensity), and a low value (dark).
We're back with another amazing bundle of unbeatable design resources. For December, we've rounded up 81 items worth over $1,300, yours for just $39. Read on to see what's included or jump straight to the bundle page for more information.
Get 3 Free Products Just for Sharing!
To give you a little taste of how awesome this bundle is, we're giving part of it away free! All you have to do is go to the bundle page and use the share buttons.
Here's a quick look at all of the great products that you'll find in this month's bundle. Remember that bundles only last a week so this is your one shot to grab all these awesome items in one affordable purchase. For full details, head over to the bundle page.