Saturday, September 10, 2016

Business Flyers Aren’t Dead. Here’s 50 Impactful Examples to Prove It.

Business Flyers Aren’t Dead. Here’s 50 Impactful Examples to Prove It.

Flyers, though rather traditional, are great tools for advertising.
Do you struggle to get your business’ messages out into the world? 
The flyer is perhaps an old-world marketing relic, but it’s drastically underestimated. And it shouldn’t be. Think about it: how many times have you been distracted by a bright piece of paper stapled to a telephone pole?
In this article, we feature 50 incredible and modern flyer examples to inspire what could be your next big offline marketing success story.

01. Play With Typography

This flyer design by designer Marta Veludo takes a playful approach with its typography. The brand, Chocolate Rocks, is shown in a staggered, unorthodox way. The roughness of the placement of the text pairs well with the roughness of the actual product being shown, and helps to fill up the space.
Interested in other ways to utilize unique typography? Check out these 10 tips for typography design. 

02. Utilize Color

Villa Studio took a fun approach on color with this flyer. Instead of having a universally colored flyer, different colors were applied to give each flyer its own unique personality. If the flyers were just, say, purple, they’d still look nice – but some of the specialized uniqueness would be lost. The flyers wouldn’t have been as fun, and therefore not as spectacularly effective.

03. Experiment With Overlap

Designer Graphéine used overlap and transparency to give this flyer its unique appearance. The combination of the circular graphics fading into the photographs paired with the pop of gold against the subtle black and white imagery really provides a modern, yet classy feeling. The fade not only serves to reveal the imagery beneath, but to help break up what could have turned into an overwhelmingly solid graphic.

04. Use Shapes

The black and white 3D blocks created by designer Aleš Brcein this design provide a nice contrast against the bright yellow pop of color found on both the front and back of this flyer. They not only provide nice imagery, but also relate to the flyer’s purpose. They’re Tetris blocks, and the flyer is for Tetris.

05. Make a Statement With Your Fonts

Designer Eugenia Anselmo created this flyer for New York Fashion week. The typeface and manipulation of the typeface that she used creates an interesting image all on its own. It really gives this flyer an all too appropriate, high-fashion feel, and it pairs perfectly with the accent fonts used alongside it.
Read this article to learn more about combining fonts.

06. Play With Cut-outs

This flyer by Andrew from the Onion Design Associatesutilizes die cuts. The cuts allow the viewer to see the texture of whatever is behind the flyer, and that adds in a fun twist. This allows the flyer to truly become a part of its environment, and ties it in to wherever it may happen to be.

07. Have Fun

Miguel Dias designed this flyer in a fun and unique way. He’s drawing attention to the idea of making mistakes, and how mistakes make you ‘cooler’. The graphic is almost representative of a fingerprint, and the red dot is what makes the fingerprint (along with the flyer) unique.

08. Break the Plane

Design studio Moby Digg broke up the design plane in this flyer. They could have easily kept the circular graphic intact, but breaking it up provides a much needed contrast against the black background. The pop of turquoise also contrasts the black, and ties in the rainbow of color in the graphic.

09. Create Dimension

Designer Saxon Campbell created interesting dimension in this poster. The way the type and the image interact with each other helps to provide a depth of space, and the two quickly become one in this composition.

10. Use a Grid

Peter Ørntoft used a pretty strict grid on the back of this flyer, and for good reason. The information is laid out in a clean and effective way that’s easy to read and understand. A flyer’s ultimate purpose is to relay information, and this flyer does that perfectly.

11. Break Conventions

Umberto Daina took a totally unique approach when creating this flyer. The minimal strips of white offset certain points of the text, and the soft color pallette offsets the harshness of that divide. The textbox turned on its side adds in an unexpected element, and allows all of the words to fit on a single line to create a clean look.

12. Break the Grid

Designer Brando Corradini broke the grid in this flyer design. The type is staggered in a way that is interesting to look at visually, yet still entirely legible. It’s important to know that you need to understand how to design within a grid before you should break it, that way you are still designing effectively.
Want to learn more about grid design?

13. Use Pops of Color

Design studio Happyending Studio used a nice pop of highlighter pink in this flyer. It draws attention to the important parts of the flyer, and adds in a nice contrast against the subtle white background.

14. Create an Illustrated Border

Processed with VSCOcam with c7 preset
Designers Dan Matutina, Joanna Malinis, Raxenne Maniquiz, and design studio Plus63 Design Co. created a nice illustrative border for this flyer. It works well on both the black and white background, and provides a nice, empty area for the text to sit it.

15. Combine Different Elements

Patric Dreier combined type, texture, and illustration in this flyer. Multiple levels of dimension can be seen here, and the different colors work together to create a harmonious color palette. The combination of illustrative photographs and the simple background work nicely together, and help to achieve balance.

16. Experiment With a Limited Color Palette

A limited color palette of black, grey, and white were utilized in this flyer created by Tuper Oir. Limiting yourself to a particular range of colors is always challenging, but ends up producing a harmony that can’t be achieved when you incorporate as many colors as you wish. It’s a great exercise for designers looking to not only improve their design skills, but their color skills.

17. Play With Illustration

This flyer by Rachel Denti incorporates fun illustration. From the character to the typography, everything has a hand drawn quality to it. The handmade feel of the flyer gives it a more personal, relatable appearance, and really makes it stand out against other flyers you may see.

18. Turn Your Text On Its End

This flyer by ORFEO LANZ takes a fun and interesting approach in laying out its type. Certain text boxes are laid on their sides in order to allow them to fit nicer into the composition, as well as adds in a nice element to the layout.

Need a Break? Take a Second to Share the Love:

19. Use Texture

Designer Akira Kusaka uses a beautiful texture in this background. The texture not only adds in a nice dimension to the illustration, but also helps provide some depth for the solid gray background color and creates some contrast.

20. Create a Pop

This flyer by Rome Creation really provides a pop of New Year’s glitz. The sparkling accents and lens flare-like graphics really make the type stand out against the background, and creates a feeling of celebration. It gives the promise of a good time, and is very effective in visualizing fun New Year’s Eve festivities.

21. Consider Interaction

Screen Shot 2016-01-11 at 2.05.58 PM
This flyer by designer ORFEO LANZ isn’t just designed effectively visually, but also on a level of interaction. The way this flyer is folded and presented to viewers involves them in the process of not just viewing it, but opening it. People are tactile, and this presentation helps involve our tactile senses – making this flyer all the more enjoyable.

22. Use Folds

This flyer designed by Аlbina Zaripova shows that flyers don’t have to be presented poster style. Folding them up similar to a brochure allows you to treat each fold as its own space, and design it as such. The areas can be looked at individually, or together – it’s entirely up to how you want to design it.

23. Use Unique Dimensions

This flyer by designers Raewyn Brandon, Matias Corea, andJocelyn K. Glei takes the folding of the previous flyer to another level. This flyer is almost book-like, and folds out to reveal the entire message. It incorporates user experience into its design, and makes it incredibly effective.

24. Play With Iconography

Designer Shinyoung Kim uses iconography in this flyer. The icons are simple, yet bright and colorful – perfectly complementing the bright and colorful typography. The icons add in a nice element to the background that wouldn’t be achieved by any other image.

25. Turn Type Into Illustration

Designers Umer Ahmed and Haider Ahmad took a fun approach with their typography. The letters almost turn into an illustration, and add in a nice texture to the flyer. The type benefits from the simple background, and allows it to truly shine.

26. Layer Elements

Designers Eniko Deri and Nora Demeczky layered text over their graphic. The simple outlined text allows the graphic to peek through, and the layering of the two introduces a new color to the composition, which can also be seen on the back, tying everything together.

27. Experiment With Stylization

Ruworks created this flyer with a number of interesting factors. The color palette is limited, and the illustration is graphic and stylized. The stylization of the imagery adds in a unique feature that may otherwise be lacking had the illustration been more realistic. This flyer is fun and full of energy, just like turning tables.

28. Keep It Simple

Designer Paul Bouvier took a simple yet effective approach to this flyer. The white helps to offset the vibrant red, and the sans serif typeface helps to keep everything simple and clean. The text is centralized on both the front and the back, further solidifying the theme of simplicity.

29. Organize Your Information

Designer Maïa Faddoul organized all of the information in this flyer in a very simple and clean way. There’s a magnitude of information here, yet it is clearly separated into different chunks to make it not only easier to read and absorb, but to work together as a composition.

30. Don’t Overcomplicate Things

Josue Roca Calderon kept it simple with this flyer. It’s mostly white, but the pop of the yellow and green graphic adds in a nice twist. The type is simple and clean, yet has its own special flair to it with the circular accents.

31. Utilize Collage

Gabriel Jasmin used collage in this flyer, and it’s very interesting. Sure, they could have achieved a similar effect on a computer, but the tactile and hand created feeling this flyer has makes it truly special. There’s something really nice about the small imperfections in the collage, and those would be missed had this flyer been strictly computer generated.

32. Use Playful Color

Asuka Watanabe uses intense and vibrant color in this flyer. The way the illustration is set up allows the colors to have their own space, and if this illustration was more detailed, the color could get too overwhelming. It achieves a nice balance, and the colors really stand out.

33. Play With Patterns

Michele di Modugno uses patterns in this nicely designed flyer. The patterns are simple and subtle, yet add in a nice texture to the background. If the patterns weren’t there, the design would fall a bit flat and not be as effective.

34. Create a Mishmash of Elements

This flyer created by Camille Foucou has a lot going on – and it’s great. Type and numerous graphics come together to create a flyer that is full of motion. It would be easy to create something too overwhelming when designing with this many elements, but the careful attention to detail makes this flyer a success.

35. Create Subtle Texture

Designer Jean-Michel Verbeeck added in a very subtle texture to the background of these flyers. The texture gives the paper an almost marble-like appearance, and helps to ground the text. Without the texture, the type would be sitting on a plain background and may feel as though it was floating.

36. Use Color Limitedly

Designers Federico Landini and Jonathan Calugi used a lot of color in this flyer – but in a limited way. Instead of overwhelming the entire flyer with the colorful illustration, they limited it to the top portion and kept the bottom very simple. This helps achieve balance, and provides an area for the text to reside and be legible.

37. Use Unique Typefaces

Designer Maurizio Pagnozzi used an interesting typeface as the star in this flyer. The typeface suits the point of the flyer nicely, an electronic music festival, and provides a taste of the kind of music you’d be experiencing at this festival. Had the designer used another typeface, the message wouldn’t have been communicated so clearly.

38. Be Detailed in Every Way

This flyer by Moses Maalouf of Rat’s Nest is incredibly detailed. The illustrations are beautiful and intricate, the background is riddled with color and texture, and the typeface is unique and interesting. The amount of detail in this flyer could be overwhelming, but it was handled so carefully that it becomes something truly decadent.

39. Draw Attention

Designer Marko Rop draws attention to this flyer through fun and energetic illustration. The rest of the flyer itself is very simple, but it pairs perfectly with the brightly colored toucan. You’re drawn in by the illustration, then you read the message.

40. Utilize Flat Graphics

The flat graphics in this flyer created by Asuka Watanabework nicely in this piece. The flatness of the illustration allows the color to shine through, and doesn’t over complicate the composition. It has a perfect balance between graphic and illustration, and isn’t too overly rendered.

41. Have a Central Focus

This flyer by ma. mind is pretty unique. From the illustration to the typography, it has an edgy vibe to it. The focus is centralized on the illustration – not just because it’s in the center, but because it’s the only source of color. The centrally located focus ensures you look at everything around it, and that no piece of information is missed.

42. Experiment With Color

Res Zinniker took a chance with color in this flyer and it paid off. The color palette is incredibly limited, and so much so that a lot of differentiation between each element is done with subtle linework and shading. It’s very effective, and a nice refresher from flyers that use too much color or not enough.

43. Break Up Your Text

Designers Markus Koeltringer and Michael Huebler broke the rules when designing this flyer. They broke up words to better suit the design, and it worked really well. You can still clearly read what the flyer says, but if the text wasn’t broken up or smaller in size, it wouldn’t work as well. The placement of the text not only works well for the design, but adds in an element of fun to the flyer as well.

44. Create Frames

Designers Danilo De Marco, Alessandro Zappalà, Christophe Rose and design studio Meedori Studio created fun frames in their flyer. The frames add in an element of imagery and color, and also serve to box in the important focal text. They help to break up the space of the page, as well as add in more visual interest to the flyer.

45. Utilize High Quality Photography

Mark Bridgwater used high quality photography in this flyer – and for good reason. If you’re going to make a flyer about a product, it’s smart to show that product. Viewers can then see exactly what it is their reading about, and will be able to recognize it when they’re out and about. They may even pick it up if you’re flyer is effective enough.

46. Create Patterns With Iconography

Designer Ariane Grigoletto created a subtle pattern in the background of this flyer using icons. The icons are comprised of different things you’d see in a pizzeria, and act to help break up the monotony of the plain background color. The icons themselves don’t stand out an incredible amount, but they do just enough, and add in a nice playfulness and liveliness to the flyer.

47. Break Up Imagery With Graphics

Zarreen Harris took a creative approach to this flyer. He broke up the background image using linear graphics and geometric shapes. Had he not broken up the image, the flyer could have easily appeared too flat and two-dimensional, but the incorporation of the transparent lines and graphics add in much needed depth and washes of color.

48. Incorporate a Hand-Created Feel

This flyer created by Dolores Oliver has a lovely, personal feel to it. The letters look as though they’ve been drawn out by hand, and that adds in a nice human quality to the flyer. That human quality makes this flyer feel more authentic, and is therefore more relatable to viewers.

49. Create Depth With Layering

Designers Nayane Nathalie and Cristiane Amaral managed to create nice depth perception in this flyer. They layered different graphics in different areas on the page in a way that gives a true dimension to the flyer. It doesn’t feel as if it’s just a flat, two-dimensional piece – it has weight and character to it.

50. Include Helpful Information

Designers Lauren Sheldon and Meg Paradise along withParliament of Owls studio created this helpful and informative flyer. It contains a map inside of it that is clearly labeled and easy to read. Useful information, whether it be a map, product information, or details about an event gives your flyer a purpose – and people will be more likely to hold onto your flyer and actually use it rather than toss it in the trash